February has usually been a very bright month in Finland. The days are getting longer and the sun appears after a dark winter time. Brightness has been overwhelming because of the snow which reflects the light. But now we do not have any snow in the southern coast of Finland. So, no real winter joy of skiing and skating!
I am sitting in the sunshine of my kitchen window and wonder that our life must also change here and now. It is not the third world people who are causing climate change - it is us small minority living in affluence. Still, we can not go back to the Middle Ages, we have to see the possibilities of today. This is really our opportunity to evaluate the deeper meaning of our life and the things we do.
Many things which are bad for the environment are also bad for us. It´s better to walk or to bicycle instead of driving a car or eat less meat and more vegetables. For me organics is not only a way of producing food, it is a way of life which respects nature and human values.
In every day business life organic products are easily just products among any other products, no big difference. When you look at the world statistics it seems that organics is just another way for the industrialised world to get the goods it wants from the developing world. Also organic products are increasingly produced in the third world and consumption is in the western high-income countries.
Anyway, it was so good to visit Bio Fach in Germany, the biggest organic trade fair, and notice that there still is the heart of pure gold in organics. The whole thing is about striving for changing things to the better, make a difference and do the right things in life and business. It seems that people strive to think holistically on the one hand and keep concrete and practical on the other hand. Organics can make a difference worldwide and it also can offer you a better life. All those high human values are there and integrity and transparency make sure that they are not forgotten.
The 25th of February in sunny Espoo, where you can already hear the birds singing their spring songs.
Yours, Marja(´)
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